Writing for Business Development as a Mid-Career Lawyer :: Amplify Your Expertise and Expand Your Reach :: Part 2

By Christine Shimoda

Read Part 1 here.

For mid-career lawyers, writing is a powerful tool that serves multiple business development purposes:

• solidifying your position as a thought leader

• deepening client relationships

• expanding your professional network

• opening doors to new opportunities.

As your career matures, so too should your writing. It’s no longer just about establishing your competence—it’s about amplifying your authority, offering unique insights, and building a long-term strategy for growth.

At this stage, your writing should reflect the depth of your experience and the breadth of your understanding of both the law and your clients’ needs. 

Here's how every piece of content you publish is a chance to not only showcase your legal acumen but also demonstrate your value as a business partner, mentor, and leader in the legal community.

1. Mentorship Through Writing: Giving Back to the Profession

As a mid-career lawyer, you’re in a unique position to mentor younger lawyers and contribute to the growth of the profession. Writing can serve as a way to give back, while also reinforcing your position as a leader in your field. You can write about your own experiences, lessons learned, and advice for those earlier in their careers.

This type of content not only showcases your experience but also fosters a sense of community within your practice area. By positioning yourself as someone who invests in the growth of others, you further enhance your reputation as a leader in the legal field. Plus, this kind of writing can attract younger lawyers who might refer business to you or seek out your expertise as they navigate their own careers.

Pro tip: Consider writing “how-to” guides, career advice columns, or articles about soft skills (e.g., client communication, work-life balance, leadership) that may not be taught in law school but are critical to long-term success in the legal profession.

2. Deepen Client Relationships and Encourage Client Retention

While new client acquisition is always important, as a mid-career lawyer, client retention is often where you’ll see the greatest return on investment. Writing provides an opportunity to deepen relationships with your existing clients by demonstrating your ongoing value.

Regularly publishing content that addresses the evolving challenges your clients face, or sending personalized content updates directly to key clients, shows that you’re not just reacting to their needs—you’re proactively providing guidance. This can strengthen your position as their trusted advisor, not just their legal counsel.

Pro tip: Create client-specific content, such as a tailored legal update or newsletter for your key clients. This personal touch shows that you understand their industry and are committed to helping them navigate the changing legal landscape. It's a small gesture that can go a long way in cementing long-term relationships.

3. Open Doors for Speaking and Publishing Opportunities

Writing at this stage in your career can lead to additional opportunities to amplify your expertise. Industry publications, legal journals, and business associations are often looking for experts to contribute articles, speak at conferences, or join panels. By regularly publishing your own content, you increase your chances of being noticed and invited to contribute to these platforms.

These speaking and publishing opportunities can enhance your visibility, bolster your reputation, and position you as a leader in your field—further supporting your business development efforts.

Pro tip: Leverage your existing written content when pitching speaking engagements or contributing to major publications. A well-researched article on a trending legal topic can serve as your “calling card” and showcase your expertise to event organizers and editors.