Growth Isn't Always Comfortable

By Elisabeth Folk

On my recent trip to Istanbul, my sister-in-law and I treated ourselves to a Pir-u-Pak Hammam experience at the Hurrem Sultan Hammam. It was absolutely fantastic—an experience I highly recommend. But be warned: it strips away your inhibitions almost instantly.

After changing into a large cloth wrap, disposable underwear, and rubber sandals, we were gently led by the hand into a stunning chamber of white marble. In the centre stood a large, octagonal table, surrounded by marble ledges and basins. It was serene, elegant—and slightly intimidating.

Once seated at the marble ledge, you’re instructed to pour warm water over yourself using traditional copper bowls. There is no privacy, just you and your thoughts. Soon after, your attendant returns with a sea-salt exfoliating glove and begins to scrub you from head to toe. When that’s done, you’re rinsed off and invited to lie on the heated marble table for the next part of the treatment: a full-body bubble massage, followed by more rinsing and a luxurious hair wash.

Pir-u-Pak Hammam, Istanbul

Finally, wrapped in a fluffy towel, you're led to a peaceful lounge to sip Turkish tea or coffee and nibble on Turkish delight. By the end, we felt relaxed, refreshed—and honestly, empowered.

Reflecting on it, I realized that had we known exactly what to expect, we might have hesitated. The idea of being so exposed and vulnerable, even in front of each other, could have stopped us. And yet, in the moment, none of that mattered. No one was judging. Everyone was simply present, enjoying being cared for.

It made me think: how often do we stop ourselves from trying something new because it feels unfamiliar, uncomfortable, or just plain scary? This experience reminded me that stepping out of our comfort zone often leads to the most memorable and meaningful moments.

It also made me feel especially proud to be part of Southren Group. Our values—support, care, and the courage to challenge what’s comfortable—are reflected not just in how we work with clients, but in how we encourage them to grow. Whether it's through coaching, training, or operational support, we're committed to helping people show up fully, bravely, and with purpose.

Because growth, like a hammam, isn’t always comfortable—but it’s always worth it.